Storage is the only meter
Every master you keep online forever is paid for forever. Cold storage is how a finished project stops costing hot-tier money without leaving the building. Here is how the two temperatures work here, the arithmetic for a real year of work, and how the same year prices out on tape and on the big clouds' archive tiers.
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Updated September 2026
Two temperatures, one library
The distinction is not about safety. Both copies are the file you uploaded, encrypted at rest. The difference is what the file can do right now, and what you pay while it can.
The living library. Streams at full bitrate, embeds, opens in the review room, takes comments, ships to clients. Every byte is ready to play the moment someone clicks, with unlimited views. Priced for that readiness.
The archive. The master is stored, encrypted, at half the hot rate, and it does nothing else: no stream, no embed, no review, until you bring it back. The delivered master and the selects that made the cut: the off-site copy of what a reshoot could not replace.
Moving a master from cold back to hot. A straight copy at your connection speed, size-verified on arrival, counted against a monthly allowance of twice your cold storage. No retrieval tiers, no waiting window, no per-request fee.
The film your clients click stays hot, as a 150 Mbps export. The master it was cut from and the selects that made the cut go cold the day it is delivered. Everything else you shot stays on your local disks and RAID.
The arithmetic
Take a working shooter who finishes a project a month: a ProRes master of about 60 GB, a 150 Mbps viewing export of the same film at 11 GB, and 1.5 TB of camera rushes, of which the selects that made the cut are about 300 GB. Twelve of those is 720 GB of masters, 135 GB of exports, 3.6 TB of selects and 18 TB of rushes. The rushes already live on the local disks and RAID the edit ran from, the cheapest storage you own; the cloud’s job is the off-site copy of what a reshoot could not replace, plus the one file people click: 4.5 TB a year of exports, masters and selects. So the question is the temperature of that off-site set. A ProRes master in the hot library is a download, not a stream: browsers do not decode ProRes, so the file a client plays is the H.264 or HEVC export anyway.
Every column keeps the full rushes on local disks and RAID; the columns differ only in the temperature of the off-site set, 4.5 TB a year of exports, masters and selects. Max plan, monthly: 1.5 TB hot and 1 TB cold included, then $40 per TB hot and $20 per TB cold a month, billed in whole terabytes. A ten-minute film: the ProRes 422 HQ master in UHD is about 55 GB at 24p (Apple's data-rate table gives 318 GB an hour), rounded to 60 GB here; the same film exported at 150 Mbps is 11 GB. Rushes assume about 1.5 TB per project, roughly five hours of ProRes 422 HQ in UHD or a couple of hours of camera RAW, with the selects that made the cut taken as a fifth of that; scale both to your codec and your shooting ratio. Re-hydration headroom is twice the cold pool, the included terabyte plus the blocks.
Your own numbers
Hot / Live storage
How much unlimited streaming storage you need:
You need
45 GB
Your plan
Lite9 $/mo
Cold / Archive storage
How much archival/backup storage you need:
You need
45 GB
HOT — your living library: instant streaming, client review, shares. Every byte is ready to play, right now with unlimited views, no bandwidth limits.
COLD — the archive for finished projects or as cloud backup, encrypted at rest, at a lower cost. To review a master again, re-hydrate it from the app: the transfer runs at your connection speed (a 100 GB master ≈ 15 min on gigabit). Re-hydration allowance: 2× your cold storage per month.
When to move what
Versions, review cuts, the review room. This is the month the file earns its rate. The camera originals stay on the local disks and RAID the edit runs from; they are never uploaded wholesale.
The selects that made the cut are the off-site copy, about a fifth of what was shot on most jobs. Move them to cold the day the grade is approved. The rest of the rushes stay on the RAID.
Export the finished film at 100 to 200 Mbps in HEVC or H.264 and keep that hot: it is what clients, festivals and reels play, and the player streams it at exactly that bitrate. The ProRes master joins the selects in cold the same day; browsers cannot play it, so it was never the file being clicked.
If nobody has played a viewing export in twelve months, it can go cold too. If a re-edit is likely, leave it. The dashboard shows last-played dates so the decision is not a guess.
The mistake to avoid
The same year, elsewhere
Cold storage is not a new idea. Tape has done it for decades and the big clouds sell archive tiers at a fraction of a cent per gigabyte. Both work. Both charge in places a filmmaker does not expect, and the sticker price is never the number that matters. The scenario below is the recommended cold set from the table above: 4.3 TB of masters and selects kept for a year, with one project, 360 GB, brought back once.
The cheapest bytes on earth once the drive is paid for, and the slowest to get back: a drive on a desk, a cartridge to find, a linear read to wait through, and a generation cycle that turns today's cartridges into tomorrow's migration project. Ideal for the copy nobody opens. Useless for the link a client wants today.
Storage at a fraction of a cent per gigabyte, then a retrieval fee per gigabyte, a minimum storage period billed whether you keep the file or not, a restore window measured in hours, and egress per gigabyte to get the file onto your machine. Every one of those is a line on the bill that a monthly rate here already includes.
Half the hot rate, encrypted at rest, restored at your connection speed with no retrieval fee, no minimum stay and no egress bill, within a monthly allowance of twice your cold pool. It is not the cheapest byte: the clouds' deep tiers store the same terabyte for a dollar a month. It is the cheapest byte that is still inside your library, one switch from hot.

List prices in US dollars for US regions, fetched 1 September 2026 and rounded. The clouds bill in binary gigabytes, which makes their figures about 7% lower than the decimal ones shown. Egress assumes the first 100 GB a month free on AWS and Azure, then the first-tier internet rate ($0.09, $0.087 and $0.12 per GB). Here, 4.3 TB is five whole blocks at list; 1 TB is included on Max and 2 TB on Vault, which brings the year to $960 or $720. Tape prices are the lowest dealer prices seen that day, before tax; full-height LTO-9 drives are rated at 400 MB/s native, the desktop Thunderbolt units priced here at 300 MB/s.
Questions
It leaves your live library: it cannot stream, be embedded or be reviewed until you re-hydrate it. The file stays yours, encrypted at rest, on the cold rate, and the space it used on the hot side is freed immediately. Nothing is transcoded on the way in or out; the bytes that come back are the bytes you archived, verified by size on restore.
A high-bitrate export, 100 to 200 Mbps in HEVC or H.264, not the ProRes master. The player streams the exact file you upload, so a 150 Mbps export plays at 150 Mbps, about seven times the 4K ceiling of the best streaming platforms. Browsers do not decode ProRes, so a ProRes master in the hot library is only ever a download; keep it cold with the rushes and re-hydrate it when a re-edit is real.
It runs at your connection speed, because the transfer is a straight copy, not a queued retrieval. On a gigabit line a 100 GB master is back in roughly a quarter of an hour. There is no waiting window and no per-request fee.
Yes: twice your cold storage per calendar month, resetting on the 1st. With 1 TB of cold storage you can bring back 2 TB in a month; with 4 TB, 8 TB. It is generous by design, but it is a real cap, and the dashboard shows how much of it you have used.
No. Keep every card and drive on local disks and a RAID: that is the cheapest storage you own and the one your edit runs from. Cold is the off-site copy of what a reshoot could not replace, the delivered master and the selects that made the cut. On most jobs that is about a fifth of what was shot: 4.3 TB a year of cold blocks, $80 a month at year end on Max, against $120 a month for the same set kept hot.
Yes. Masters up to 20 GB move through the web dashboard; anything larger moves through the macOS app, which streams the file part by part so a laptop closing mid-transfer resumes rather than restarts.
Lite and Pro have no cold pool, so a switch is blocked while anything sits in cold. Restore what you want to keep hot, delete what you do not, then switch. Nothing is deleted for you.
It comes with Max (1 TB cold) and Vault (2 TB cold, plus 1 TB per extra seat), and either can add cold blocks at $20 per TB a month. Free, Lite and Pro are hot only.
Max includes 1.5 TB hot and 1 TB cold. Vault includes 2 TB hot and 2 TB cold, plus 1 TB of each per extra seat. Blocks beyond that are $40 per TB hot and $20 per TB cold, a month.