A practical studio workflow

Social Ad Video Delivery Matrix: Track Every Variant

Track each aspect ratio, language, duration and caption treatment as a separate delivery item.

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The practical answer

Track each aspect ratio, language, duration and caption treatment as a separate delivery item. One approved landscape cut does not approve every vertical crop.

A campaign needs landscape, square and vertical edits in two languages. Text and framing must be checked on each export rather than assumed correct.

Put it into practice

A three-step working sequence

  1. 01

    Build the variant list before editing

    Write the requirement down before sending the files. Use the project identifiers in the record below.

  2. 02

    Review crops, safe areas and end cards individually

    Use the real recipient or receiving environment for this check. Record the result against the current version.

  3. 03

    Deliver filenames that identify ratio and language

    Keep the result with the project handoff. Resolve any mismatch before treating this step as complete.

Worked handoff

A concrete example

Three aspect ratios in two languages produce six exports for one duration. Adding a second duration produces twelve. Keep each variant on its own row with a filename and approval status so a missing vertical translation is visible.

Keep the record

Your project worksheet

Campaign, ratio, duration, language, caption treatment, filename, approval.

Use these fields to record your own project. The blank worksheet includes the three steps above, room for results, an owner and a date. It is an editorial template, not an automatic export from the product.

Download the CSV worksheet ↓

Product fit

Where uncompressed.io fits

Use uncompressed.io for a compatible review export and the associated client discussion. Browser playback remains dependent on codec, device and connection. Specialized cinema, broadcast, alpha-channel or immersive deliverables need their own receiving-system checks.

Test the review handoff

Product reference: the existing uncompressed.io workflow guide. The scenarios and worksheets on this page are illustrative editorial examples, not customer testimonials.

Make the next step concrete

Test it with one real project.

Check the client handoff, then choose the plan that matches the work you need to deliver.