Selling films and videos
Coupon codes for video sales.
Percent or amount, films or memberships, with limits you set.
A coupon code is a short word a buyer types at checkout to get a discount. Used well, it turns a launch, a festival screening or a newsletter into sales you can count. Used badly, it trains your audience to wait for a deal. This guide covers both.
Video hosting for filmmakers · 5 GB free · Paid plans from USD 9/month
By uncompressed.io · Updated October 2026
Short answer
How do you create coupon codes for film and video sales?
Create a code with a percent or amount off, choose whether it applies to films, memberships or both, and cap it with a number of uses and an expiry date. On uncompressed.io coupon codes come with the streaming platform; the buyer enters the code at checkout and pays the reduced price into your own payment account, with 0% commission.
- Percent off or a fixed amount off
- Applies to films, memberships or both
- Limit the number of uses
- Set an expiry date
- Tie every code to a reason and a date
- 0% commission on the discounted price
The four settings
What every code needs
that make a code safe
All four are set per code on uncompressed.io. Create one code per campaign so each can be measured.
The arithmetic
When a discount pays for itself
25% off a USD 12.00 film
USD 9.00
Buyer pays
with the launch code
USD 9.00
You keep on uncompressed.io
0% commission, before card processing
USD 7.60
You keep on Gumroad
after 10% + USD 0.50 per direct sale
33%
More sales needed
for 25% off to earn the same total
A 25% discount needs a third more sales to break even on revenue (1 divided by 0.75 is 1.33). That is easy at a launch, when the code brings sales forward from people who were going to buy later anyway and pulls in some who would not have bought at all. It is hard as a permanent offer.
A fixed fee per sale makes discounts more expensive: the USD 0.50 stays the same while the price drops. With 0% commission, the whole discounted price is yours.
Campaigns
Six good reasons for a code
that earn their discount
Launch week
20% to 30% off for seven days after release, limited to your first few hundred buyers.
Screening night
A code read out after a festival or cinema screening, valid for 48 hours.
Newsletter only
A code that exists only in your mailing list, so subscribers feel the list is worth it.
Past buyers
A fixed amount off your new film or a bundle, so early supporters are rewarded, not penalised.
First month of membership
A membership-only code that lowers the first payment for new members.
Partner audiences
A code for another creator's audience, so you can see exactly how many sales they sent.
Set it up
Your first code
in four steps
Name it
Short, readable, easy to say aloud: LAUNCH25, SCREENING, FRIENDS.
Pick the discount
Percent or amount, on films, memberships or both.
Cap it
A maximum number of uses and an expiry date.
Share it with a reason
Say why the code exists and when it ends.
When not to discount
uncompressed.io for creators, in one table
Read from the live price list. Verified 2026-10.
| Commission on sales | 0 percent, at any volume. Buyers pay into your own payment account; your card processor's fee applies. |
|---|---|
| What you can sell | Purchases (stream forever), downloads, rentals with a viewing window, memberships with monthly or yearly tiers, bundles and series. |
| Member tools | Free trials per tier, coupon codes, gift memberships, refunds and free access from your earnings page. |
| Your storefront | A shop under your name at yourname.uncompressed.io/on-demand, or on your own domain. Buyers need no account. |
| Picture quality | Films stream as you exported them: no re-encode of video or audio, with an optional lighter copy for slow connections. |
| Viewing hours included | Lite 1,000, Pro 5,000, Max 15,000, Studio 25,000 hours a month, then USD 29 per extra 20,000-hour block. Playback never pauses. |
| Plans | Starter free (5 GB, one film at a time); Lite USD 9, Pro USD 39, Max USD 99, Studio USD 219 a month; yearly is one month free. |
| Leak Shield (optional) | Every buyer gets their own invisibly marked copy; the open web and torrent indexes are searched; a confirmed leak names and blocks the buyer and sends the takedown. USD 99 a month or USD 1,188 a year, any paid plan. |
| Inclusion window | The streaming platform is included with every paid plan for members who switch it on before 31 December 2026, and stays included for them afterwards; after that date new activations add USD 39 a month. |
Plans and add-ons: pricing. The whole cluster starts at the creator platform guide.
Questions
Frequently asked
How do coupon codes work for video sales?
You create a code such as LAUNCH25, choose a percent or a fixed amount off, decide what it applies to, and set how many times it can be used and when it expires. The buyer enters it at checkout and pays the reduced price.
Can a coupon apply to a membership?
Yes. On uncompressed.io a code can apply to films, to memberships, or to both. On a membership it is a good way to make the first payment cheaper for a new member.
Percent or amount off: which is better?
Percent off scales with price and works across a catalogue. Amount off is clearer on a single product (USD 5 off a USD 12 film reads more clearly than 42% off) and is useful for rewarding past buyers with a fixed credit.
How do I stop a coupon code from spreading?
Limit the number of uses and set an expiry date. A code limited to 100 uses and seven days cannot become a permanent discount even if it is posted publicly.
Do discounts hurt sales?
Constant discounts do: buyers learn to wait. Occasional, dated discounts with a reason (a launch, a screening, an anniversary) bring sales forward without lowering the regular price.
Is a coupon better than a free trial for memberships?
They do different jobs. A free trial removes risk for someone unsure; a coupon rewards someone ready to pay. Many creators use a trial by default and a coupon for a specific campaign.
Create your first code in a minute.
Coupon codes come with every paid plan (Lite USD 9, Pro USD 39, Max USD 99, Studio USD 219 a month), alongside purchases, rentals and memberships, with 0% commission.
Sources
- 1.Gumroad pricing (read 12 October 2026)