Selling films and videos
Video sales analytics.
Five views that answer the questions you actually ask.
A view count tells you almost nothing about a film you sell. What you need to know is who watched to the end, who paid, how much comes back every month, where buyers gave up, and which post or partner sent them. This guide sets out the numbers that answer those questions and what to do with each.
Video hosting for filmmakers · 5 GB free · Paid plans from USD 9/month
By uncompressed.io · Updated October 2026
Short answer
Which analytics should you track when you sell videos online?
Track five things: engagement (what is watched and finished), audience (who buys and returns), money (revenue by kind of sale and monthly recurring revenue), the funnel from visit to play, and the sources that send buyers. The uncompressed.io analytics hub shows all five for your streaming service and exports them to CSV.
- Engagement: hours watched, started, finished, average % watched
- Audience: new and returning buyers, members, countries, devices
- Money: gross, orders, average order, MRR, refunds, coupons
- Funnel: visits, film views, checkouts, paid, plays
- Sources: UTM campaigns and referring sites, with revenue
- CSV export of orders, viewers and events
The five views
What to measure
and the question each answers
All five views are in the uncompressed.io analytics hub, over the last 7, 30 or 90 days or a year, with CSV export.
Reading the funnel
Where buyers give up
one drop at a time
The funnel is the most useful view and the least used. Find the step with the biggest drop and fix that one thing.
Many visits, few film views
The shop front is not doing its job. Better artwork, a clearer title row, a series row for episodic work.
Many film views, few checkouts
The film page does not convince. Add a free preview cut, a short description that says what it is, and a rental at a lower price.
Many checkouts, few paid
Price surprise at checkout. Test a lower rental, or a coupon for a launch week.
Many paid, few plays
Buyers forgot or could not find it. Remind them in your next post or newsletter that they sign in with the email they bought with.
Sources and UTM
Which link sold the film
so you stop guessing
A UTM tag is a short label added to a link, such as ?utm_source=newsletter. When a visitor arrives through it, the analytics hub records that source; when they buy, the order carries it too. Links without a tag fall back to the referring site, and visits with neither count as direct.
Tag every link you control differently: one for the newsletter, one per social platform, one per partner. After a month you will know which of them brings buyers rather than visitors. Pair each partner with their own coupon code and you have two independent counts that should agree.
Tag your links
utm_source for the channel, utm_campaign for the launch.
Share them
Newsletter, social bios, partner posts, festival pages.
Read sources
Visits, orders and revenue per source after a few weeks.
Move effort
Do more of what sells; stop what only brings visits.
Money
Recurring and one-off revenue
without a spreadsheet
MRR
Monthly recurring revenue from active memberships, with yearly members counted at a twelfth of their price. Gift memberships are left out because nobody is paying monthly for them.
Revenue by kind
Purchases, rentals, downloads, bundles and memberships side by side, so you see which product carries the business.
Refunds and coupons
How many refunds and how much, and how many orders used each coupon code.
What these numbers do not include
uncompressed.io for creators, in one table
Read from the live price list. Verified 2026-10.
| Commission on sales | 0 percent, at any volume. Buyers pay into your own payment account; your card processor's fee applies. |
|---|---|
| What you can sell | Purchases (stream forever), downloads, rentals with a viewing window, memberships with monthly or yearly tiers, bundles and series. |
| Member tools | Free trials per tier, coupon codes, gift memberships, refunds and free access from your earnings page. |
| Your storefront | A shop under your name at yourname.uncompressed.io/on-demand, or on your own domain. Buyers need no account. |
| Picture quality | Films stream as you exported them: no re-encode of video or audio, with an optional lighter copy for slow connections. |
| Viewing hours included | Lite 1,000, Pro 5,000, Max 15,000, Studio 25,000 hours a month, then USD 29 per extra 20,000-hour block. Playback never pauses. |
| Plans | Starter free (5 GB, one film at a time); Lite USD 9, Pro USD 39, Max USD 99, Studio USD 219 a month; yearly is one month free. |
| Leak Shield (optional) | Every buyer gets their own invisibly marked copy; the open web and torrent indexes are searched; a confirmed leak names and blocks the buyer and sends the takedown. USD 99 a month or USD 1,188 a year, any paid plan. |
| Inclusion window | The streaming platform is included with every paid plan for members who switch it on before 31 December 2026, and stays included for them afterwards; after that date new activations add USD 39 a month. |
Plans and add-ons: pricing. The whole cluster starts at the creator platform guide.
Questions
Frequently asked
What are video sales analytics?
Video sales analytics are the numbers that link viewing to money: what was watched and finished, who bought, what each kind of sale earned, recurring membership revenue, where visitors dropped out before paying, and which links and campaigns brought the buyers.
What is MRR for a video creator?
MRR, monthly recurring revenue, is what your active memberships bring in each month. Yearly members count as their yearly price divided by twelve. It is the number that tells you whether a membership is growing.
How do I know which post sold my film?
Add UTM tags to the links you share, for example utm_source=newsletter. The uncompressed.io analytics hub groups visits, orders and revenue by UTM source, then by referring site, then direct.
What is a sales funnel for video?
The steps from a visit to a play: shop visits, film page views, checkouts started, paid orders and plays. The biggest drop between two steps is where to work first.
Can I export my sales data?
Yes. The analytics hub exports orders, viewers and events to CSV, so you can open the numbers in a spreadsheet or hand them to an accountant.
Is a completion rate more useful than views?
For a film you sell, yes. A buyer who finishes is likely to buy again and to recommend it. A low average watched percentage on one title tells you something a view count never will.
See what your films earn, and why.
The analytics hub comes with the streaming platform on every paid plan (Lite USD 9, Pro USD 39, Max USD 99, Studio USD 219 a month), with 0% commission on what you sell.