Selling video
How to sell videos online.
Pick the fee model first, then the platform.
To sell videos online you need three things: a place that plays the file, a way to take payment, and a way to give only the buyer access. The platforms differ mostly in how they charge: a percentage of each sale, a flat monthly fee, or a fee per subscriber. The right one depends on how much you sell.
Video hosting for filmmakers · 5 GB free · Paid plans from USD 9/month
By uncompressed.io · Updated September 2026
Uncompressed On Demand
Sell your films for $39 a month, 0% commission.
- Sell streaming, downloads, or both, at your own price per film.
- Buyers pay into your own payment account. We never touch the money and take nothing from any sale.
- Your own shop page at yourname.uncompressed.io/on-demand, with a free preview whose length you choose.
- Buyers need no account: they pay and the film opens from their receipt, on any device.
- Films play as you exported them, with 20,000 viewing hours a month included.
Three fee models
How a platform charges
decides most of the bill.
Every video store charges one of three ways. Know which one you are signing up for before comparing features.
10% + $0.50
Percentage per sale
Gumroad, for sales through your own profile or links. 30% when a buyer finds you through its Discover marketplace.
$29 to $159
Flat monthly store
Sellfy's three plans, a month, no transaction fee, with a yearly sales cap on each plan.
$1
Per subscriber, a month
Vimeo OTT Starter, plus 10% of one-time purchases. Built for subscription channels.
Side by side
The published fees,
read on 25 September 2026.
Figures from each company's official pricing page, fetched 25 September 2026. Cells marked 'Not compared here' were not verified today.
The math
When a flat fee
beats a percentage.
Take a $10 film. Gumroad keeps 10% plus $0.50, so $1.50 a sale. The On Demand add-on is $39 a month, so it costs less than Gumroad’s cut from the 27th sale of the month onward (26 sales x $1.50 = $39). Add a Lite hosting plan at $9 and the crossover moves to the 33rd sale. On our side you still pay your own card processing fees, and on Gumroad’s side the percentage includes tax collection you would otherwise handle.
At a $25 download price Gumroad keeps $3, so the add-on alone breaks even at 13 sales a month. Selling a few copies a year, a percentage model is cheaper and simpler. Selling steadily every month, the flat fee wins and keeps winning as volume grows.
Who should pick something else
Before you sell
Five steps,
in order.
Export a master you are proud of
The buyer sees what you upload. Check the file plays cleanly on a laptop and a phone.
Decide stream, download or both
Streaming keeps the file on the platform; a download hands the buyer the file for good.
Cut a short preview
A trailer or the first minutes sells better than a poster alone.
Price against your audience, not the platform
Check what comparable films in your niche charge, then work out the fee at that price with the math above.
Send people to one page
A single shop address in your bio, newsletter and festival materials.
Questions
Frequently asked
Can I still sell videos on Vimeo?
Not through Vimeo On Demand. Vimeo blocked new uploads on 22 August 2026 and new purchases and subscriptions on 21 September 2026, processed final seller payouts on 24 September 2026, and shuts the platform down on 20 November 2026. Vimeo points sellers to Vimeo OTT, whose Starter plan lists $1 per subscriber a month plus 10% of one-time purchases.
What is the cheapest way to sell a video online?
It depends on volume. A percentage model costs nothing when you sell nothing, so it wins for occasional sales. A flat monthly fee wins once your monthly sales pass the point where the percentage would cost more than the flat fee. The table on this page works that point out.
Do I need to handle sales tax?
On some platforms, no: Gumroad states it has been the merchant of record since 1 January 2025 and collects sales tax worldwide. When the charge is made on your own payment account, as with Uncompressed On Demand, sales tax and VAT are yours to handle.
Sell your films for a flat $39 a month.
Uncompressed On Demand is an add-on, $39 a month, 20,000 viewing hours a month included, 0% of any sale. The charge is made on your own payment account; your provider's card processing fees still apply.
Sources
- 1.Vimeo On Demand shutdown timeline and the pointer to Vimeo OTT (official, fetched 25 September 2026)
- 2.Vimeo OTT pricing: Starter at $1 per subscriber a month plus 10% of one-time purchases (official, fetched 25 September 2026)
- 3.Gumroad pricing: 10% + $0.50 direct, 30% through Discover, merchant of record since 1 January 2025 (official, fetched 25 September 2026)
- 4.Sellfy pricing: Starter $29, Business $79, Premium $159 a month, yearly sales caps, no transaction fees (official, fetched 25 September 2026)
- 5.Uscreen pricing: Starter $49 a month with 10% on one-time sales, Growth $149 with $1.99 per subscriber (official, fetched 25 September 2026)